The On Your E-marks Erasmus + project has designed a 7 digital competences base, that tackles the issue of online presence and web marketing.

We invite you to join us in the digital world, during the two first weeks of September 2020!

You will have the opportunity to follow our 7 sessions delivered , with just one CLICK on the ZOOM link, set for each session, and be awarded a Certificate of attendance (diploma).

If you are interested in attending, please register, by sending your name, field of interest/position and the sessions you are interested in attending by mail2: georgiana.iftimie@power.ro.

DECISION MAKING

Session delivered by Power Net Consulting – Romania

Date and time of the session:

09/09/2020  from 14.00 to 16.00

Zoom link- for the online session: https://us02web.zoom.us/j/85199285926?pwd=SjFsNk8wVDFyVFgxZWJQTkZYR3VCZz09

Description of the session:

Process and evaluation are key element of your development strategy, this session will give you the basics. The main focus of this assignment will be consumer behaviour and how important is for marketer to understand process of buyer decision making. Consumers are people who buy goods and services for their own use or for gift  to other rather to make something else to sell or to run organization. In order to create value for consumers and profit for organization, marketers need to understand why consumers buy certain products and not the others. The behaviour of consumers is often irrational and unpredictable. They say one thing but do another. Still, the effort spend trying to understand the way people think when they go about purchasing behaviour is a key factor in successful marketing.

Topics of discussion:

• Importance of understanding customer decision making process
• Training the designed digital competences base
• 5 Steps of Decision Making Process
• Decision Making and Market Research

Practical activity: 

• How to identify and track the decision making process of a customer journey from start to finish

Trainer delivering the session: 

• Ecaterina MILEA, entrepreneur, trainer, business advisor, expert in digital marketing strategies and e-learning developer.